LASSONDE BEGINS ORANGE JUICE SAMPLING PROGRAM
By Adnews Staff
Juice and drinks manufacturer A. Lassonde will begin a sampling program today for Sunkist Valencia Gold orange juice. Promotional workers on a branded bus will visit Toronto, Kitchener, Hamilton and Ottawa to introduce the new product, a 100%-pure, not-from-concentrate juice made from Valencia oranges. The tour will begin today at Union Station in Toronto, which will be outfitted with palm trees, a calypso band and a tiki hut while the sampling takes place. Public relations for the tour are being handled by Harbinger Communications of Toronto.
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