SECOND CUP PROMOTES MEXICAN SPICED CHOCOLATE LATTE
By Adnews Staff
Toronto-based Second Cup will add a new Mexican Spiced Chocolate Latte to its menus this month. The beverage consists of espresso coffee, steamed milk, Mexican cocoa, vanilla, cinnamon, whipped cream and chocolate shavings. It is being promoted with a contest in which customers can win a trip for two to Mexico. Entries can be submitted at Second Cup locations or online at <http://www.secondcup.com>. In 25 words or less, participants must say why they love Second Cup's Chocolate Lover's Lattes. The Chocolate Lover's Latte line also includes Vanilla Fudge Brownie Latte, Chocolate Toffee Latte and Chocolate Banana Latte varieties. On Valentine's Day (Feb. 14), Second Cup will give customers who purchase a Mexican Spiced Chocolate Latte a bag of four chocolate hearts. Between Feb. 15 and March 9, customers who purchase a Chocolate Lover's Latte will receive a second one free. The introduction of the Mexican Spiced Chocolate Latte this month coincides with the release of new creative in Second Cup's "First Thing" outdoor advertising campaign. Advertising for the coffee retailer is done by Holmes & Lee of Toronto. Public relations are handled by Strategic Objectives, also of Toronto.