DANONE PROMOTES NEW YOGURT FLAVOURS
By Adnews Staff
Danone, based in Boucherville, PQ, is promoting four new flavours in its La Crème yogurt line with national television advertising. The four flavours are cherry, maple, coffee and sweet touch. The original peach, strawberry and vanilla flavours were introduced last year. The advertising, created by Montreal-based St-Jacques Vallée Young & Rubicam, focuses on the new flavours. The campaign builds on last year's advertising for the line's launch. In that campaign, a woman in a French maid outfit is caught bringing her husband La Crème on a silver tray by the couple's daughter and her friend. In the new creative the man is dressed as a pool boy. The wife asks him to open a container of La Crème. The real pool boy then arrives through the backyard gate. The advertising will run until March. Public relations for Danone are handled by Fleishman-Hillard Canada.