COSSETTE CREATES B2B PRACTICE
By Adnews Staff
Cossette Communication Group has opened a new practice in its Toronto office called Cossette B2B, aimed at clients in the business-to-business sector. It will be lead by Sherry Waddingham, who joined Cossette late last year. Waddingham will head a staff of ten employees serving national and regional clients. She said Cossette B2B will focus on three areas: "First, developing intellectual capital and customer insight into the B2B marketplace and customer set. Second, integrating clients' marketing and sales strategies. And third, deploying the full breadth and depth of Cossette's marketing communication resources to provide powerful and effective B2B solutions."
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