ART & SOUL DESIGN RENAMED FIELD DAY
By Adnews Staff
Art & Soul Design has been renamed Field Day. The Toronto agency was founded in 1989 by president and creative director Andrew Arntfield. It clients include Carlton Cards, CBC, Famous Players, The FAN 590 and Maple Leaf Sports & Entertainment. The agency began a re-branding process last fall with an internal brand analysis. "In fourteen years, we've grown from a boutique design firm to a full-service agency," said Arntfield. "It was time for our name to catch up with who we already are." The company also has a new tagline: "Blue sky thinking, down to earth results." A new Web site at <http://www.fieldday.com> will be opened later this month.
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