COSSETTE CREATES NEW YOUTH BUSINESS UNIT
By Adnews Staff
Cossette Communication Group has created a new business unit called Alias urban marketing. The unit will offer communications and marketing services aimed at the youth market. Based in British Columbia, Alias will be led by managing director Simon Crowther, who recently moved to Vancouver from the United Kingdom. Crowther said the unit will implement campaigns on emerging channels such as wireless devices and text messages. Cossette Communication Group's other business units include Cossette Communication-Marketing, Blitz direct & promotion, Optimum Public Relations, Fusion, Grapheme, Koo Creative, Cossette Interactive, Impact Research and Nucleus Strategic Properties.
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