PARMALAT BREAKS BLACK DIAMOND CAMPAIGN
By Adnews Staff
Toronto-based Parmalat Canada has released a new television advertising campaign for its Black Diamond Cheestrings snack. The 30-second commercial, running nationally in English Canada, was created by Parmalat's agency of record, Toronto-based Goodgoll Curtis. The ad shows a boy on a bus sitting behind an older man with a handlebar moustache. The boy peels apart his cheestring and uses the pieces to make a moustache of his own. The tagline is "Its 100% cheese, 100% fun." The campaign will run until March.
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