DISCOVERY HEALTH CHANNEL, TORONTO STAR BEGIN WEIGHT LOSS PROMOTION
By Adnews Staff
Discovery Health Channel and The Toronto Star have begun a new initiative called The Healthy Weight Loss Challenge. During the promotion, which will run until the end of February, the two media outlets will offer advice on how to lose weight and get in shape. The material will be presented as programming on Discovery Health Channel and editorial in the health section of The Toronto Star. Updated weekly information will also be posted on the <http://www.discoveryhealth.ca> and <http://www.thestar.com> Web sites. Discovery Health Channel's programming will focus on obesity, fad diets, exercise for women and overweight children. The Toronto Star will carry advice each Friday from doctor and psychiatrist Barry Simon. Also, feature writer and fitness instructor Judy Steed will chronicle her own attempt to lose ten pounds.