HEALTHY CANADIAN MEDIA GROUP SIGNS ST. JOHN AMBULANCE
By Adnews Staff
Ottawa-based first aid service provider St. John Ambulance has reached an agreement with Healthy Canadian Media Group of Ottawa to distribute first aid treatment information on Healthy Canadian's PatientDirect medium. PatientDirect displays content and advertising on video screens in the waiting rooms of Canadian healthcare offices. The loop of information repeats approximately every 20 minutes. "Messages and tips from St. John Ambulance will reach about nine million patients annually while they wait to see their doctors," said Don Wilson, president of Healthy Canadian Media Group.
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