GATORADE TRANSIT PUSH
By Adnews Staff
Quaker Oats, based in Peterborough, Ont., launched a transit campaign earlier this month for its Gatorade sports drink. It targets teens with a "grunge" street smart attitude, both in cultural language and visual appeal. The headlines on the ads are "Pucker Up Lemonhead," "Life is a Sport Drink It Up," and "Get In The Game Or Get Off The Bus." The ads were created by Sandy Kedey & Associates, and media was handled by Second Dimensions Sports International, both of Toronto.
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