YOGEN FRUZ GOING TO U.S.
By Adnews Staff
Yogen Fruz of Markham, Ont. is expanding into the U.S. The frozen yogurt chain has bought Chicago-based Bresler's Industries, owner of the Bresler's ice cream chain. Under their new owner, U.S. stores will sell yogurt as well as ice cream. Yogen Fruz isn't sure how it will handle U.S. advertising on a long-term basis. For the next six months, it will use Bresler's current agency, Bud Solk & Associates of Chicago, company president Michael Serruya told Adnews yesterday. Yogen Fruz's Canadian agency is Walsh & Associates of Toronto. Bresler's has 398 stores, and is the third-largest franchisor of ice cream in the U.S. In addition, it has 15 outlets overseas. Yogen Fruz has 428 stores in 32 countries. Canada is its largest market with 170 outlets.