SLEEMAN SIGNS SPONSORSHIP AGREEMENT WITH QUEBEC SINGER
By Adnews Staff
Brasserie Sleeman du Quebec, based in Laval, PQ, has signed a three-year sponsorship deal with Quebec rock singer Eric Lapointe. The brewer's Old Milwaukee Dry brand will now be the main sponsor of Lapointe's tours and shows. Lapointe will appear in advertising, on labels and on in-store materials for Old Milwaukee Dry. In Quebec, advertising for the brand is done in-house. The term of the agreement began on Dec. 1.
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