CANADIAN TOURISM COMMISSION MAKES PROMOTIONAL DEAL WITH PORSCHE
By Adnews Staff
The Canadian Tourism Commission has entered into a marketing agreement with auto maker Porsche of Stuttgart, Germany. During the long-term association, the province of Alberta will be profiled within various Porsche marketing initiatives. In one project, the Kananaskis region of Alberta will be featured in a film that will promote Porsche's new sport utility vehicle the Cayenne. The film will be shown globally in Imax theatres. Additional efforts will include joint promotional activities, such as the description of Canadian travel attractions in Porsche's Christophorus magazine.
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