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NATIONAL BANK DEPOSITS ACCOUNT AT BOS

By Adnews Staff

National Bank of Canada has hired Montreal-based Bos as its advertising agency. Bos will develop and implement National Bank's marketing strategies and advertising concepts. The appointment concludes an agency search in which incumbent LG2, BBDO, Palm Publicité Marketing, Armada, BCP and Groupe Everest, all of Montreal, were also considered.

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