BURGER KING APPOINTS GLOBAL PREMIUM AGENCIES
By Adnews Staff
Burger King of Miami, FL has hired Equity Marketing and Premium Surge as its global premium agencies. They were selected in a review of 18 agencies. Equity Marketing has been a premium manufacturing agency for Burger King since 1996. The Los Angeles firm will continue to be the primary creative and manufacturing agency for premium programs for Burger King restaurants worldwide. Premium Surge is a division of Chicago-based DraftWorldwide, which is Burger King's promotional agency of record. Premium has been appointed Burger King's second premium agency. It will also handle toys for kids promotions for the chain worldwide.
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