ZOOM MEDIA ADDS VIDEO SCREENS TO POSTERS
By Adnews Staff
Montreal-based Zoom Media has modified some of its "Classic" silver-framed billboards to include a 15" screen. The boards, which measure 16" by 20", are installed in the washrooms of restaurants, bars, fitness clubs, university campuses, medical clinics and golf courses nationally. The new screens include an infra-red motion detector that, when triggered, activates a video advertisement which can be up to two minutes in length. The billboards in Quebec were modified earlier this fall. Rogers AT&T Wireless is the first advertiser to use the modified boards in Toronto, running two 30-second ads from its Christmas elves holiday advertising campaign created by MacLaren McCann of Toronto. Claude Breault, director of communications for Zoom Media, said the screens will be added to all its billboards of this size in Canada.