H&R BLOCK FILES ACCOUNT WITH WEBER SHANDWICK
By Adnews Staff
Calgary-based income tax preparation firm H&R Block Canada has appointed Weber Shandwick Worldwide of Toronto its agency of record. Two additional agencies were also considered in a competitive review process. Weber Shandwick will be responsible for H&R Block's strategic communications and public relations activities in Canada. It will also work with MacLaren McCann, which handles advertising for the company, to provide strategic marketing and communications counsel and program execution.
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