CANADA'S WALK OF FAME HIRES FLAVOUR
By Adnews Staff
Canada's Walk of Fame has hired Flavour Advertising of Toronto to develop a long-term branding strategy for the non-profit organization. The Walk of Fame was created in 1996 to honour Canadians in the fields of sports, arts and entertainment. Flavour received the assignment through a referral. "While we've been embraced by Canadians since our inception six years ago, we felt we were at a point where we needed to take a hard look at the Walk of Fame brand in a disciplined way," said Peter Soumalias, chairman of the organization.
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