NEW CHIEF AT READER'S DIGEST
By Adnews Staff
Joe Beauduin has been appointed president and CEO of The Reader's Digest Association (Canada) Ltd. Beauduin is also president of Reader's Digest Magazines Ltd. and Reader's Digest Foundation of Canada. Beauduin replaces Robert Aubin who was named president of Reader's Digest U.S.A. last November. Most recently Beauduin was managing director of Reader's Digest in Brussels. He has also worked as marketing director for the European lager beer division of Interbrew, and for the health care company Baxter Travenol/AHS.
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