YAK COMMUNICATIONS, AIR TRANSAT PREPARE MARKETING PROGRAM
By Adnews Staff
Toronto-based long distance provider YAK Communications and Montreal-based airline Air Transat will begin a $3 million year-long marketing program next month called the "Yak Vacation Giveaway Contest." Twelve monthly winners will receive vacation packages for two on Air Transat. The contest will be promoted online at <http://www.yak.ca> and <http://www.airtransat.com>, in Air Transat's Air magazine, in newspapers, through kiosk displays in major Canadian airports and through a direct mail program. The marketing program will also include a second contest tied to the holiday season called the "12 Days Of YAK." One free flight to Florida will be given away daily during the traditional 12 days of Christmas. The contests and the supporting advertising were created by Mitchell Shore Creative of Toronto. Public relations for YAK are handled by The Communications Group of Toronto.