ANITECH PETNET SIGNS FIVE CO-MARKETING AGREEMENTS
By Adnews Staff
The PetNet division of Anitech Enterprises has signed co-marketing agreements with Fuji Film Canada, PetPlace.com, Choice Hotels Canada, Kaboose.com and Dog Paddling Adventures. PetNet offers pet registry and recovery services primarily to dog and cat owners. The service involves embedding a microchip in a pet which contains an identification number. The number and the pet owner's information is kept in a database at <http://www.petnet.ca>. Paul Brown, president of Anitech, said the new co-marketing agreements will incorporate the services of the five companies into those offered by PetNet. A PetNet owner planning to travel will be able to find a pet friendly Choice Hotel Canada through the PetNet.ca Web site, according to Brown. PetNet will promote the five companies in its customer communications. Additional details of each agreement are still being negotiated. Anitech already had an existing co-marketing agreement with RBC Financial Group to offer a PetNet Visa card.