VHQ SIGNS MARKETING AND PRODUCT CONTRACT WITH FRITO LAY
By Adnews Staff
VHQ Entertainment of Red Deer, AB has signed a multi-year marketing and product contract with Frito Lay Canada of Mississauga. VHQ is a video and home entertainment retailer. It operates a chain of 50 stores in western Canada. The new contract makes Frito Lay the primary salty snack supplier to VHQ stores. Frito Lay will also purchase promotional placement on VHQ's media assets including its "VHQ TV," direct mail and bulk mail initiatives. The contract will begin with a Frito Lay Santa Clause 2 movie promotion in December.
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