MEOW MIX PROMOTES NEW FLAVOUR, NEW PACKAGING
By Adnews Staff
The Meow Mix Co. of Secaucus, NJ will release a new cat food flavour called Seafood Middles in Canada this month. The product, as well as Meow Mix's Original variety, will be distributed in new packaging designed by Interbrand Tudhope of Toronto. Canadian advertising, created by Kirshenbaum Bond & Partners of New York, will break on Oct. 26. Two television commercials, one for Meow Mix Original and one for Seafood Middles, will run in English and French. Meow Mix is owned by Boston-based investment firm J.W. Childs Associated, L.P. It was formed in February when Nestle purchased Ralston Purina. A condition of Nestle's purchase was that the Meow Mix and Alley Cat brands be sold.
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