COMPASS360 PROMOTES SELF
By Adnews Staff
Toronto-based Compass360 has begun a campaign to promote its branding, advertising and Web development services. The campaign is running through Montreal-based Media City, which places advertisements in the washrooms of office buildings in Montreal and Toronto. Compass360's campaign includes three executions in buildings in Toronto. The three ads, called "Brand Aid," "Value Ad" and "Web Sight," will run until Christmas. Karl Thomson, creative director of Compass360, said, "The Media City boards are an ideal medium to reach our target and we get to put our message in front of top decision makers in an environment uncluttered by other ads." Compass360's clients include Rogers Cable, Canwest Global, The Globe and Mail, Harry Rosen, Torstar, the LCBO, and Deloitte Touche.