HUDSON'S BAY EXCHANGES POINTS WITH IMPERIAL OIL
By Adnews Staff
Hudson's Bay Co. and Imperial Oil began a new points exchange program on Sept. 20. Members of Imperial's Esso Extra program and members of the Bay's Hbc Rewards program can now move points between the two loyalty programs. Esso Extra points can be redeemed for gas and car washes. Hbc points can be redeemed for merchandise and services from a rewards catalogue. Hudson's Bay is promoting the program in its Hbc Rewards catalogue, with in-store materials and in its flyers. Imperial Oil is promoting the exchange program online at <http://www.essoextra.com> and with statement inserts to its credit card holders who are also Esso Extra members. The two companies are also holding a contest at participating Esso stations. Customers enter the contest by swiping an Esso Extra Card or by paying for a purchase with a Royal Bank Esso Visa card or Speedpass. Three grand prizes of 25 million Hbc Rewards points will be awarded before contest ends on Dec. 19. Instant win prizes of 50 Esso Extra points are also available. In-store materials at participating stations are supporting the contest. There are approximately 2,100 Esso stations in Canada. This is not the first joint initiative of Hudson's Bay and Imperial Oil. Last year, the two companies formed an agreement to allow customers to use an Hbc credit card to pay for gas purchases at Esso stations.