DOUG AGENCY CREATES FALL CAMPAIGN FOR CLARICA
By Adnews Staff
Doug agency inc. of Toronto has created a fall advertising campaign for Clarica Life Insurance Co. of Waterloo, ON. The national campaign seeks to communicate that Clarica advisors bring clarity to personal financial decisions. It includes two television commercials, three print executions and outdoor advertising. Television advertising broke during the Emmy Awards broadcast on Sunday night. The ads, called "Generation Gap" and "Hanky Panky," will run in English, French, Cantonese and Mandarin until November. Both ads show a Clarica advisor in a customer's home clarifying awkward questions. Print advertising is running in Today's Parent, Western Living, Canadian House and Home, Canadian Living, National Post Business and Maclean's magazines. The first ad, called "Scrabble," will be followed by two additional executions called "Weather Map" and "Doctor's Note." Outdoor advertising will break in late fall in Montreal and Toronto.