MASEV PREPARES FUTURE SHOP MONSTERS INC. PROMO
By Adnews Staff
Burnaby, BC-based consumer electronics retailer Future Shop has hired Vancouver-based MASEV Communications to create a marketing program for the launch of Monsters Inc. on DVD and video on Sept. 21. Activities will take place at Future Shop stores in Toronto, Montreal, Ottawa, Calgary and Vancouver. One activity will insert consumers into scenes from the movie shown on a video screen. MASEV previously handled Future Shop's Lord of the Rings video release and on the opening of its 100th store in Montreal. "We're convinced MASEV will generate another opportunity for tremendous exposure for Future Shop, in an environment that our young customers will enjoy," said Robert Ambler-Frazer, senior manager of marketing for Future Shop.