SENIOR TOURS CANADA BREAKS NATIONAL TELEVISION CAMPAIGN
By Adnews Staff
A national television campaign for Toronto-based tour organizer Senior Tours Canada began today. The campaign was originally scheduled to run last year but was postponed following the September attacks in New York and Washington. The campaign was created by Cundari Integrated Advertising. It includes a 30-second commercial called "Souvenirs" which focuses on how Senior Tours plans travel details for its customers. The tagline is "See the world without the worry." The campaign will run for six weeks.
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