KNOWLEDGE HOUSE AWARDS RE-BRANDING ASSIGNMENT TO MCMILLAN
By Adnews Staff
British Columbia broadcaster Knowledge House has awarded a re-branding assignment to McMillan. The agency was one of 11 that responded to a request for proposals. According to the company, the agency's proposal and creative were impressive enough for Knowledge House to bypass the shortlist and send the work directly to McMillan. The assignment is to re-brand the broadcaster's preschool programming block. The block, which runs from 7:00 a.m. to 11:00 a.m., contains shows such as Blue's Clues, The Magic School Bus and Teletubbies. The agency's Vancouver office will handle strategic planning and client services, while the Ottawa office will handle the illustration work.
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