ICA'S CAAP PROGRAM RETURNS TO ATLANTIC CANADA
By Adnews Staff
The Institute of Communications and Advertising's Communications and Advertising Accredited Professional program is returning to Atlantic Canada. The two-year program was introduced to advertising professionals, sales representatives and marketing personnel in Atlantic Canada in 1999. Based on the strong response the program received, the ICA decided to run it a second time. The main CAAP program in Toronto has been running for 40 years. The first session of the Atlantic Canada program will begin on Oct. 18 in Truro, NS. Upon completing the program participants receive a certificate that allows them to use the CAAP initials after their name.
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