TOPLINE MAKES SPONSORSHIP DEAL WITH TORONTO ARGONAUTS
By Adnews Staff
TopLine Printing & Graphics of Mississauga has struck a sponsorship deal with the Toronto Argonauts Football Club. "We felt the Argo's exciting new marketing initiatives would provide an excellent sponsorship vehicle for building higher name brand recognition and help us reach a wider regional print buying audience," said Scott Morris, general manger of TopLine. "We wanted to extend our added value service offering to other purchasing agents from companies such as our existing clients Gillette, Hoffman LaRoche and MacLaren McCann." TopLine will provide print management services for the Argo's upcoming season. Its projects will include the club's corporate direct mail campaign and a new media guide.
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