CIBC RUN FOR THE CURE HIRES QUARRY FOR COMMUNICATIONS SUPPORT
By Adnews Staff
CIBC has hired Quarry Integrated Communications of Waterloo, ON to provide internal and external communications support for its sponsorship of the Canadian Breast Cancer Foundation's CIBC Run for the Cure fundraising event. The annual event will take place on Oct. 6 in 34 Canadian cities. This is the seventh year CIBC has been the title sponsor of the event. Quarry was selected following a competitive pitch that involved four additional unknown public relations firms. The agency will provide event management services and public relations for "Think Pink" week in Toronto on Sept. 17, when registration of event participants and volunteers will begin. The firm will also provide support for "Think Pink" in other cities and seek to increase participation by CIBC employees.