KODAK, WALT DISNEY BEGIN THIRD IN-STORE PROMOTION
By Adnews Staff
Kodak Canada and Walt Disney Parks & Resorts are in the middle of their third in-store promotion this year. Each initiative has been in support of Walt Disney's 100 Years of Magic promotion. The current effort, called the "100 Years of Magic Keepsake photo album" giveaway, began on Aug. 1 at participating Kodak Image Check System Member stores in Canada. Customers receive the keepsake album when they purchase $50 worth of products and services and mail in a coupon. Kodak and Walt Disney Parks & Resorts used Trillium Marketing Management of Toronto to create the promotional giveaway, which will run until Sept. 30. The first in-store initiative in this series ran from Feb. 28 to April 30. Twenty-five winners received trips for four to the Walt Disney Resort in Florida. The second promotion ran from May 15 to July 15. Kodak digital cameras were given away. Public relations for Kodak are handled by Hunter LaVigne Communications of Aurora, ON.