DISCOUNT CAR AND TRUCK RENTAL SIGNS CFL SPONSORSHIP DEAL
By Adnews Staff
Discount Car & Truck Rental has become the "Official Car and Truck Rental Company" of the Canadian Football League As part of a new sponsorship agreement. The two-year agreement between the Toronto-based rental company and the Toronto-based league runs through the 2003 Grey Cup. Discount has existing sponsorship agreements with five individual teams of the CFL: the Ottawa Renegades, Montreal Alouettes, Toronto Argonauts, Edmonton Eskimos and BC Lions. As part of its league sponsorship, Discount, with the CFL, will hold a national contest later this month. The promotion will run until the end of October. The winner will receive a trip to the upcoming Grey Cup in Edmonton on Nov. 24. The contest will be promoted with in-store materials at Discount's Canadian rental locations, print ads in The Toronto Sun and National Post and promotion on the Team Radio network. The concept for the contest and the advertising were created in-house by Discount.