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BAUSCH & LOMB HIRES STRATEGIC OBJECTIVES

Bausch & Lomb Canada has appointed Toronto-based Strategic Objectives the public relations agency for its PureVision contact lenses. According to the Markham, ON-based eye care company, the lenses were recently approved by Health Canada for 30 nights of continuous wear. Bausch & Lomb hired Strategic based on a referral. "We are thrilled to be partnering with Strategic Objectives as they show great passion for our brand and have identified a number of interesting ways to help us tell the PureVision story," said Lynn Shulman, product manager for contact lenses at Bausch & Lomb Canada.

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