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COCA-COLA ASSIGNS ENGLISH-LANGUAGE MEDIA BUSINESS TO COSSETTE

By Adnews Staff

Toronto-based Coca-Cola Ltd. has awarded Cossette Media its English-language media planning and buying account. Cossette already handles media planning and buying for the beverage company in Quebec. The five agencies that were considered for the account, Media Buying Services, M2 Universal, Carat Canada, incumbent Starcom MediaVest and Cossette, either work for Coca-Cola directly or belong to an agency that does.

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