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ANDERSON CHANGES NAME TO ANDERSON DDB HEALTH & LIFESTYLE

Toronto-based agency Anderson has changed its name to Anderson DDB Health & Lifestyle. Agency president Kevin Brady said the name change is meant to position the agency as a unique, specialized member of DDB Worldwide and a leading North American company servicing the healthcare, pharma, packaged goods and lifestyle product industries. In addition to its Toronto headquarters, the agency operates offices in Montreal, New York and San Francisco. Its clients include Pharmacia Canada, Fournier Pharma, Novartis, Centocor, Johnson & Johnson Personal Products, Novo Nordisk, the Government of Ontario, Danone Waters of North America, LifeScan Inc. and Janssen Pharmaceutica.

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