RADIOSHACK HIRES GEE, JEFFERY AND OMD
By Adnews Staff
Barrie, ON-based RadioShack Canada has appointed Gee, Jeffery & Partners its creative advertising agency of record and hired BBDO's OMD to handle its media planning and buying. Toronto agencies Ambrose Carr Linton Carroll and John St. were also among the finalists in the competition for the account. Originally the company had sought one agency to handle creative and media responsibilities, according to RadioShack vice-president of advertising Lyndsay Walter. Gee, Jeffery has been handling the account on a project basis for the past year. RadioShack operates 900 locations in Canada.
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