NEW PANTENE CAMPAIGN FEATURES KELLY RIPA, JULIE KENT
By Adnews Staff
Procter & Gamble of Cincinnati, OH will use testimonials from Kelly Ripa and Julie Kent in a new advertising campaign for its Pantene hair care line. Ripa is co-host of morning show "Live with Regis and Kelly." Kent is the principal dancer with the American Ballet Theatre. Each will appear individually in 30-second television commercials that will break this month. In her unscripted testimonial, Ripa describes how the product protects her hair from damage. Kent says in her's that she uses Pantene Pro-V to keep her hair strong. Ripa and Kent will also appear in print ads in September. "With their ability to successfully balance career, family and personal health, while still looking beautiful, Kelly and Julie both epitomize today's modern woman," said Pantene marketing director Scott Rogers. "We hope that their stories of trust will inspire other women to try Pantene." Procter & Gamble's Pantene Pro-V Complete Therapy Conditioners are sold in five varieties: sheer volume, smooth and sleek, hydrating curls, colour revival and classic care.