KRAFT INTRODUCES BOCA BURGERS
By Adnews Staff
Toronto-based Kraft Canada will introduce Boca Burgers to Canadians this month. The soy protein, meatless burgers come in original and roasted onion varieties. A print advertising campaign to run through the summer will promote the burgers. Advertising, created by FCB of Toronto, will appear in Canadian Living, Chatelaine, Homemaker's, Canadian House & Home and Western Living. This will be accompanied by a sampling campaign handled by Instore Focus that will run in grocery stores during June. Also, Kraft and Weight Watchers have produced a brochure to describe the health benefits of Boca Burgers which contains nutritional information and recipe ideas.
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