SUBARU PULLS TV COMMERCIAL
By Adnews Staff
Subaru Canada of Mississauga has pulled a television commercial for its Forester SUV after complaints about the ad in the U.S. The "Out of the Box" spot was created by Temerlin McClain of Dallas, TX, for New Jersey-based Subaru of America, said Geoff Craig, director of advertising for Subaru Canada. It depicts a mother and daughter releasing a rabbit into the wild. It began running in the U.S. two weeks ago and in Canada this week. It was pulled from Canadian stations after animal groups in the U.S. complained that a domestic rabbit could not survive in the wild. Subaru Canada is currently waiting to see how Subaru of America responds to the complaints, Craig said.
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