SAPUTO TO SPONSOR ALEX TAGLIANI
By Adnews Staff
Montreal-based dairy company and cheese producer Saputo has signed a two-year sponsorship agreement with CART FedEx Championship race car driver Alex Tagliani. The term of the agreement begins immediately. Tagliani will wear Saputo's corporate colour, red, and logo on his helmet and racing suit. The colour and logo will also appear on clothing Tagliani wears off the track. Tagliani will also make promotional appearances for the company. Claude Pinard, vice-president of communications for Saputo, said the company's brand logos may also be included on Tagliani's clothing in the future. Saputo's brands include Saputo, Stella, Frigo, Dragone, Dairyland, Baxter, Armstrong, Caron, Cayer, Vachon and Granny's.
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