ITALPASTA INTRODUCES BEVERAGE LINE
By Adnews Staff
Pasta manufacturer Italpasta Ltd. of Brampton, ON will release a new line of beverages this month. The Vitale brand of Italian-style beverages will include five flavours: Limonata (lemon), Aranciata (orange), Chinotto (citrus and herbs), Gassosa (lime) and Pompelmo (grapefruit). It will be produced for Italpasta by Cott Beverages Canada of Toronto. The line's introduction later this month will be supported with sampling, giveaways, print and television advertising and participation at various Toronto summer events. Advertising is being handled in-house. The sampling, giveaways and event participation are being handled by L.H. Metropolis Communications of Toronto. The beverages will be distributed nationally through the company's food service and retail distribution channels.