AGENCY SEARCH FOR NEW BRUNSWICK TOURISM DEPARTMENT PROGRESSES
By Adnews Staff
The New Brunswick Department of Tourism and Parks expects to reach final decisions in its two ongoing agency reviews by July 1. The department's $1 million Quebec account and a $5 million account which encompasses Ontario, the Maritimes and the eastern U.S. are being reviewed. The Quebec incumbent is LG2 of Montreal. The incumbent for the second account is M5 Marketing Communications of Moncton, NB. According to Kim Matthews, advertising co-ordinator for the department, both of these firms are participating in their respective reviews. The winning agencies will be responsible for a fully integrated campaign for 2003.
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