COCA-COLA BEGINS REVIEW FOR ENGLISH-LANGUAGE MEDIA ACCOUNT
By Adnews Staff
Toronto-based Coca-Cola has begun an agency review for its English-language media planning and buying account. That work is currently handled by Starcom MediaVest, which will participate in the review along with an unknown number of other agencies, according to Kari Kerr, senior manager of corporate communications at Coca-Cola. The company hopes to have a shortlist by the end of the week. A final decision is expected by the end of July. Cossette Communications Group will continue to handle Coca-Cola's French-language media planning and buying.
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