LXB RETAINS UNIVERSITÉ LAVAL ACCOUNT
By Adnews Staff
LXB (Lacroix-Bleau Communication Marketing) has again been appointed the advertising agency of record for Quebec's Université Laval. LXB, which has offices in Montreal and Quebec City, was shortlisted for the account with LG2, BOS and Cossette Communication-Marketing. Marc Lacroix, president of LXB, cited the success of the agency's previous campaigns and its understanding of the issues as determining factors in the university's decision. LXB will work to attract undergraduate and graduate students to the university. The agency will also work with Université Laval's communications department to promote the school overall. LXB also recently won an assignment from Expo Québec. The agency will develop the advertising campaign for the annual event which takes place in August. LXB won the business in an agency review.