OPTICOM MARKETING AND ANTHEM GROUP FORM ALLIANCE
By Adnews Staff
Opticom Marketing Group Ltd. and Anthem Group, formerly Design Partners, have formed a strategic alliance. Opticom is a marketing communications consultancy based in Toronto. Anthem Group is a consumer and corporate brand consultancy with offices in Toronto, New Jersey, Chicago, Minneapolis and Los Angeles. The two firms will share their resources and expertise in promotional marketing, consumer and corporate branding and corporate communications. "Our long-term commitment to some of our mutual clients' businesses is a key to our strategic alliance," said Peter Osicka, president and creative director of Opticom. Mutual clients of the two agencies include Cadbury Beverages, Nestle and ConAgra.
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