HEINZ CANADA TO BREAK NEW TELEVISION CREATIVE
By Adnews Staff
Heinz Canada will release a new 30-second television commercial for its Heinz Ketchup on Monday. The spot is part of a $2 million campaign created by Leo Burnett of Toronto. Called "Duck", the ad is aimed at mothers with children eight to 12 years of age, said Anna Relyea, communications manager for Heinz Canada. It depicts a young boy feeding a french fry to a duck, which only eats it after it has been dipped in ketchup. The tagline is "It's just the not same without it." The campaign will run nationally in English and French until September. A 15-second version of the spot will be released in January 2003 and run until May.
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