FORD CANADA ACCOUNT REMAINS AT YOUNG & RUBICAM
By Adnews Staff
Ford Motor Company of Canada has decided to keep its account at Young & Rubicam, its agency of record for. ten years. The carmaker began an agency review last month in which Y&R and J. Walter Thompson had been invited to participate. The account includes creative, media planning and media buying duties for Canada for Ford and the Ford Dealers Association, said John Jelinek, vice-president of public affairs for the Oakville, ON-based company.
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