SPRINT CANADA HIRES SHARPE BLACKMORE
By Adnews Staff
Sprint Canada has appointed Sharpe Blackmore Euro RSCG agency of record for its consumer and SOHO business. The Toronto-based telecommunications company used Sharpe Blackmore last year on a project for its local phone service. Based on that work, Sharpe Blackmore received the full account. The agency's responsibilities will include strategy, creative, media planning and media buying. Previously Sprint used Vickers & Benson Arnold Advertising.
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